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Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

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BERKLEY Saltwater Live Bait Slow Trolling BAITFISH RIG

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!.