It must be the bait

Ed Killer's 10 must have items from ICAST 2021

Goodbye to the Texas rig? - Bassmaster

Surf: Minnow Plugs - The Fisherman

Luya Bait Squid Must Be Artificial Plastic Hard Bait with Crank Hook 19g12cm A Pack of Sea Fishing Bass Bait Fishing Supplies - AliExpress

How to make Home made Coyote Bait - Trapperman Forums

Bream - What's the point?, Page 3

Must-Have Bass Fishing Baits For Any Season

DAIWA FISHING TIPS: 3 reasons why you MUST own shallow & mid cran – Daiwa US

5 Must-Have Soft Plastic Baits for Inshore Fisherman