Glo Perch Rippin' Shad Ice Fishing Lure by Northland at Fleet Farm

The Glo-Shot Jig’s luminescent Glo-Shot Stick and fixed single-hook design make it ideal for dead sticking or fishing below a bobber with a lightly hooked live minnow. But its lightweight, lead-free construction and unique shape allow the jig to swim, dance and flutter when vertically jigged and tipped with live bait or IMPULSE soft plastics. The added attraction of color radiating from the Glo-Shot Stick makes the jig especially effective in dark water and low-light conditions.

Northland Glo-Shot Jig - 1/8 oz. - UV Electric Perch

Lures at Fleet Farm

Rapala at Fleet Farm

Northland Rippin' Shad - Gold Black

The Northland Rippin’ Shad Lipless Crankbait provides a whole new level of versatility over most lipless crankbaits on the market. Featuring a

Northland Tackle Rippin' Shad Lipless Crankbait

Northland Tackle Rippin' Shad Fishing Hook - Freshwater Fishing Lure for Bass, Walleye, Trout, Crappie, & Others - The Perfect Bait in Any Kit (Bubblegum Tiger, 1.5, 1/8 Oz) : Sports & Outdoors

Rapala W7 Jigging Rap, 5/8 oz.

Northland Rippin' Shad - Marine General - Ice Tackle

Rippin' Shad - Glo White by Northland at Fleet Farm

Rapala 07 Black Wonderbread Shad Rap - SR07BWB

The Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish, but that is just the beginning. Once you locate fish, there’s no need to switch your presentation. The 360GT Searchbait has a natural swimming action, even at the slowest retrieve speeds, that fish can’t refuse.

Storm 360GT Searchbait - Smelt