Berkley's Forward-Facing Sonar Optimized Baits – The Finisher, General Discussions

Berkley Gives Anglers More Control of Their Baits Than Ever Before with All-New Forward-Facing Sonar Optimized Baits – Anglers Channel

Designed to excel with forward-facing sonar - the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column - only to fall backwards towards its target.

Berkley Krej 100 FFS Jerkbait Stealth Minnow

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 9 / French Pearl

The best forward facing sonar bait?

Roumbanis Has Made a Living on Tournament-Sized Swimbaits - Major League Fishing

3 New Lures Optimized for Forward-Facing Sonar - Florida Sportsman

Berkley New FFS Baits and How to Fish Them

Berkley Finisher 9cm OG Blue

Berkley Labs Introduces New Lures Designed for Forward Facing Sonar - KREJ, PowerSwitch, Finisher