Berkley Spinnerbaits - Pure Fishing

Pure Fishing - MatchFishing

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and

Berkley PowerBait® Power® Switch

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an

Berkley Power® Blade Compact

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an

Power® Blade Compact

Lab To Lake: How Berkley Labs Develops New Products - In-Fisherman

Berkley Hard Bait & Fishing Lures - Pure Fishing

Whether you are a weekend warrior or a seasoned pro, the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring sleek tail weighted construction, these lures are tuned for casting distance with a hydrodynamic shape, precision balance point and resting position for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels.

Berkley J-Walker 100 - CJ Shad

Berkley Warpig Lures are lipless crankbaits. These lures are also sinking baits. They were designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts. The balanced design of these lures allow them to be thrown straight and far and are ready to run right out of the package without tuning. Made for freshwater fishing conditions.Aggressive actionBlunt Nose deflects off structureMaximum sound and vibration.

Berkley Warpig Fishing Hard Bait

Berkley Power Blade Powerbait Spinnerbait Review