Berkley Gulp! Soft Baits - TackleDirect

Berkley Gulp! Saltwater Grub - TackleDirect

Berkley Nessie Soft Glide Baits - 7in - TackleDirect

Berkley Powerbait Maxscent Creature Hawg Soft Bait - TackleDirect

Berkley Gulp! Surf Bytes Baitfish - TackleDirect

The perfect alternative to live bait, the Berkley Gulp! Leech has the traditional shape and slow, tantalizing action of the real thing, yet is far more durable. Meanwhile, the extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! truly is the next generation in soft bait! Deadly for all species, especially when fished on a jighead.

Berkley Gulp! Jumbo Leech Freshwater Soft Bait, Black Pumpkin

C & H Lures No Alibi Alien Jig Inshore Lure - 3/8oz Prl Grn

Berkley Gulp! - Berkley® Fishing US

Berkley Gulp! Freshwater Minnow - TackleDirect

Berkley Gulp! Alive SR Crawler - 4in - Nightcrawler - TackleDirect

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 1.75in - HD Blacknose Shiner

Berkley Gulp! Saltwater Jerk Shad - 5 Inch - TackleDirect

Berkley 4 Translucent Gulp! Shrimp- Starry Night