Berkley Fishing Lures & Baits

Berkley Fishing Gear, Fishing Tackle & Equipment - Berkley® Fishing US

NEW 22 - BERKLEY FISHING LURES - JUKE, FLUKE, DIGGER, ECT - ALL ARE NEW

BERKLEY Soft Baits

Berkley Bullet Pop Fishing Hard Bait • Find prices »

Three baits scientifically optimized to offer anglers a variety of ways to react to the fish activity they're observing with forward-fa

Berkley Pitbull Crankbait - Tackle Shack

Berkley Zilla Deep Crank 11.5cm Ayu Green • Price »

BERKLEY Creature Baits

Berkley Choppo 9cm Black Chrome • See best price »

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad, 7 cm, Firetail MF Hot Firetiger

Berkley Zilla Flanker 11cm Firetiger • Find prices »

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive,

Deep Hit Stick

Deep Hit Stick - Berkley® Fishing US

BERKLEY DIGGER FRESHWATER CRANKBAIT: Pro designed by hard bait legend and expert David Fritts, Berkley Digger fishing lures are built for consistent

Berkley Digger Fishing Lure, Sexier Shad, 1/2 oz, 2in | 5 cm, Aggressive Wobble and Side Flash, Equipped with Stainless Steel Split Rings and Treble

BERKLEY Soft Baits