BILL LEWIS LURES

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover.

Bill Lewis MR-12 Blue Chartreuse

The Mini Trap Crankbait is just what you need for fishing shallow waters. Featuring red Mustad Triple Grip extra strong hooks and split rings, the Mini Trap is made for use with a wide variety of species, including sea trout, redfish, and weakfish among others. The natural vibrating action stimulates the fish’s lateral line sensory. The Bill Lewis Mini Trap Lipless Crankbait is an essential hard bait for all types of anglers.

Bill Lewis Mini Trap Rat-L-Trap 1/4oz / Chrome Blue Back

Bill Lewis Magnum Rat-L-Trap 3/4oz Bleeding Shiner / Mg37

Louisiana Sportsman

Big bass can't hide from a Bill Lewis ATV Squarebill Crankbait. Like the name suggests, the versatile ATV crankbait goes hunting for bass in all kinds of cover and structure sliding through thick grass and bouncing clean off rocks with equal proficiency. This Bill Lewis lure creates bite-inducing sonic vibrations and an irresistible thump, just like you'd expect from the legendary brand. The unique squarebill lip produces baitfish-replicating action.

Bill Lewis ATV Squarebill 1.0 Crankbait Green Gizzard

Bill Lewis Precise Walleye Crank – Fishing Addiction Gear

Bill Lewis Rat-L-Trap 1/2 oz Chrome/ Blue

The Bill Lewis Magnum Rat-L-Trap is a 3/4oz lipless crankbait that has an enticing profile and sound that fish can't resist. Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure over the past 35 years. But imitation doesn't mean duplication. Just ask Who's Who? of any of the top name Pros that used Rat-L-Trap imitations while competing against Boyd Duckett at the 2007 Bassmaster Classic.

Bill Lewis Rat-L-Traps MAG-TRAP Red Crawfish / 3/4 oz

Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure. The Rat-L-Trap's tight wobble allows that bait to dance identically to a panicked baitfish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. These sounds are the 'Dinner Bell' for predator fish.