Berkley Gulp! Alive! 3-in Minnow Lure, Assorted

For decades Berkley has pushed the efficacy and catch rate of our Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel.

Berkley Scented Flicker Shad Pro Pack - 2' - Flashy Perch

The Gulp! range of products have been developed exclusively by

Rapala DT Pink Bird Lure

GULP ALIVE 3 MINNOW ASSORTED - Southern Wild

Gulp! Alive! Minnow Assortment Soft Bait Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Berkley Gulp! Alive! Assorted 3 Minnow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Power Minnow Grub Black Shad

Lucky Strike Live Strike Series, 1/3-oz

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler looking

Berkley Fritside5 Kit 3 Pack

If you target walleye, crappie, or any other species in open water, you'll appreciate the value of the Berkley Flicker Shad Trolling Pack. This 5-bait assortment contains the best-of-the-best Flicker Shads, the legendary shadbait designed by Gary Parsons and Keith Kavajecz. Each bait in the set features their signature internal weight-transfer system for precision depth tracking, sports sharp Fusion19 hooks, and comes individually tank-tested and ready to fish.

Berkley Flicker Minnow Trolling Pack

Microsize minnow lure replaces inconvenient live minnows; durable and will not perish,Quivering tail action with life-like detail,Longer lasting

Berkley Gulp! Alive! Minnow Lure, 4-in

With a body profile the length of a penny, the Lunkerhunt Magic Bean weighs in at a whopping 1/4 oz. Great for vertical jigging, casting, & ice

Lunkerhunt Magic Bean Lure, 1/4-oz